Frontera Land Alliance

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May 2022


Texan by Nature and Texans for Clean Water are launching a 6-month recycling project in partnership with a corporate retailer at 4 locations in El Paso, Texas. The project is designed to make the case for circularity in the plastics supply chain and better understand how to incentivize individual recycling. Texan by Nature and Texans for Clean Water are working collaboratively with organizations local to El Paso (such as ourselves) to share best practices, provide feedback, promote the project, etc. El Pasoans will have the opportunity to deposit PET thermoform plastics (clear plastic containers used for berries, salads, bakery, take-out, etc.) to get 10 cents per recycled item back to their bank account or donate the money to an El Paso non-profit. The project acts as a catalyst for the El Paso community to recycle, learn more about recycling, receive incentives, and give back to the community. Learn more here: https://texanbynature.org/projects/pet/. The project is also hosting a recycling video contest with cash prizes for El Paso County highschoolers, submissions are due June 3!